Behavorial Analytics FOR DUMMIES (It’s FREE!)
Courtesy of Quantivo. This book gives marketing, web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving actions.
This book is full of insightful and educational information that will help you find the profits hidden within customer behaviors across all touch points, and will show you:
- Who should use Behavioral Analytics
- How Behavioral Analytics is different from other analytics
- How to apply Behavioral Analytics to business strategy
- How the power of affinities guides companies to make the right strategic and tactical decisions
